New Identity Guide to enhance school brand
October 6, 2016
A distinctive, consistent and well-managed identity system helps any organization build recognition. Indiana University School of Medicine has taken a key step to strengthen its brand with the release of an Identity and Style Guide. Developed and overseen by the Office of Strategic Communications, the guide includes details on the use of the school’s new marketing lock up and the standard IU School of Medicine signature, which can incorporate department or center names.
“The signature has been adjusted so that the IU School of Medicine name is kept whole, with the department name re-positioned,” explained Holly Vonderheit, director of strategic communications. “If you are looking to reprint materials, please consult with us so that we can give you a revised signature or help you consider if using the new block logo is appropriate.”
A significant change in visual standards includes the elimination of any stock photography to depict faculty, staff or students. Use of stock photography will be limited to other purposes, and more details are included in the guide. Other applications of the school’s identity are highlighted, including video and promotional materials. Guidelines for use of the school’s new tagline are also included. (See related article in this issue of InScope.)Direct questions about the guidelines to: firstname.lastname@example.org.